Like some of the best things in life, YakGear began with a little innovation and open water. Bill Bragman, an avid fisherman and curious inventor, often tinkered with ways to improve the kayak experience. When he happened across two seemingly simple designs — leashes for paddles and fishing poles — friends took notice, and he knew he was on to something.
Bill refined his idea and, in 2006, made the products available to the public under the name Reel Deels. Word got out and, as the company grew, so did its offerings. In November 2007, with 20 items to its name, YakGear made its official debut as the original ‘yak accessory company.
Jump forward 10 years, and the company — a crew of 16 full-time team members — offers more than 250 quality products. Today’s YakGear might be larger than when it first set out, but the leaders’ beliefs still hold true. At its heart, YakGear believes in living life on the water, and in quality equipment that elevates a good afternoon of fishing to something great. With a wide range of available rigging and accessories — and new products in development all the time — YakGear aims to help paddle sport enthusiasts take to the water on their own terms. Your Yak. Your rules.
At YakGear, our love of the outdoors knows no bounds – much like the birds, fish and animals we share it with. Out on the water, we feel in tune with nature, in a world where we live by our own rules. To speak to the wild in all of us, we created the story of a yak who set out on his own adventure:
There once was a yak who hungered for adventure. Who wanted to feel more than mere mountain snow beneath his hooves. He yearned for places much farther below — for streams and rivers, lakes and oceans. He dreamed of taking to the water.
So, the yak set off on his own journey. He braved high winds and snowstorms, and finally made the trek down from his mountain. He splashed in the water to his heart’s delight, but soon grew tired of swimming. He needed a different way to become part of the water.
Enter the kayak. The paddleboard. The canoe and fishing boat, too. These on-the-water vessels — appearing as if by magic — gave him a way to channel his curiosity, the freedom to explore and the ability to navigate the lakes, rivers and oceans he so loved. At long last, our friend realized his dream of living life on the water.
The yak spent his days living by a set of principles — living by his own rules. He lived in the moment.
Resilience, strength and the ability to roll with the punches. The feeling of embracing the adventure while maintaining total control. These are the values YakGear lives by. Live like the yak.
While the yak is a playful nickname for one of our favorite vessels, the kayak, it also symbolizes YakGear’s connection to the outdoors and the daily adventures we have on the water. You can find the yak anywhere you see YakGear – online, on social media, on apparel and more.