At YakGear, our love of the outdoors knows no bounds – much like the birds, fish and animals we share it with. Out on the water, we feel in tune with nature, in a world where we live by our own rules. To speak to the wild in all of us, we created the story of a yak who set out on his own adventure:

There once was a yak who hungered for adventure. Who wanted to feel more than mere mountain snow beneath his hooves. He yearned for places much farther below — for streams and rivers, lakes and oceans. He dreamed of taking to the water. So, the yak set off on his own journey. He braved high winds and snowstorms, and finally made the trek down from his mountain. He splashed in the water to his heart’s delight, but soon grew tired of swimming. He needed a different way to become part of the water. Enter the kayak. The paddleboard. The canoe and fishing boat, too. These on-the-water vessels — appearing as if by magic — gave him a way to channel his curiosity, the freedom to explore and the ability to navigate the lakes, rivers and oceans he so loved. At long last, our friend realized his dream of living life on the water. The yak spent his days living by a set of principles — living by his own rules. He lived in the moment. Resilience, strength and the ability to roll with the punches. The feeling of embracing the adventure while maintaining total control. These are the values YakGear lives by. Live like the yak.